Poroy Law Firm

TR / EN

Trademark & Patent Law

The brand's value, the right's protection.

A trademark is only as strong as the legal protection behind it.

Overview

A trademark is often a business's most valuable asset; yet that value erodes quickly where timely and correct steps are not taken against infringement. A counterfeit product on the market, a domain name used without permission or a sign creating a likelihood of confusion can damage in a short time the reputation built up over years.

In protecting trademark and industrial property rights the firm takes an approach that is both preventive and litigation-focused. Beyond identifying and halting the infringement, the aim is to conduct the process, from cease-and-desist letter to criminal complaint and claim for damages, in line with the commercial strategy behind the mark.

Scope

Matters
handled.

  • Actions for the determination and prevention of trademark infringement
  • Pecuniary and non-pecuniary damages arising from unfair competition
  • Proceedings for the protection of well-known marks
  • Cease-and-desist letters and actions against acts obstructing use of the mark
  • Unauthorised online use of the mark and domain name disputes
  • Trademark infringement actions arising from counterfeit goods and packaging
  • Criminal complaint and follow-up for the offence of trademark infringement
  • Disputes arising from infringement of patent, utility model and design rights

Points to Note

What matters
in practice.

The points that most affect the outcome in this area, and are most often overlooked.

Evidencing the infringement

The counterfeit product, its packaging and sales records are decisive in proving the infringement. Securing them through a notarial or evidentiary determination is frequently essential.

The power of an interim injunction

Halting sale and production until the end of the case is, in many disputes, more effective than the main action itself. Framing the injunction request correctly at the outset determines the result.

The scope of registration

Protection is limited to the classes and goods for which the mark is registered. Updating the registration as the field of activity expands prevents disputes later on.

Other practice areas

Commercial and Corporate Law Incorporation, share transfers, contracts and shareholder disputes. Employment Law Contracts, termination procedures, reinstatement and wage claims. Law of Obligations Contracts, default, tort, unjust enrichment and compensation disputes. Real Estate & Tenancy Law Title, condominium, lease, eviction and expropriation disputes. Enforcement & Insolvency Law Debt recovery, attachment, objection annulment, composition and bankruptcy. Administrative Law Annulment and full-remedy actions; zoning, disciplinary, tender and tax disputes. Criminal Law Defence counsel in investigation and prosecution; custody, detention and appeal proceedings. Family Law Divorce, custody, maintenance and matrimonial property disputes: advice and litigation. Consumer Law Defective goods, distance sales and withdrawal disputes: arbitration panels and litigation. Insurance Law Motor, fire and life insurance claims: arbitration and litigation. Information Technology Law Personality rights online, content removal, cyber offences and e-commerce disputes. Data Protection (KVKK) Data inventory, notices and consent, VERBİS, breach management and compliance advice. Sports Law Athlete and club contracts, transfers, disciplinary matters and arbitration disputes.

Do you have a matter
in this area?

You may request an initial meeting by telephone or email, and bring the relevant documents with you.

Request a meeting